UMIAK
MEDIUM: Illustrator, Photoshop, Indesign ABOUT: This was a branding project in which we were given the freedom to choose a potential product to brand and mock up potential products. I chose kayaks and began by researching the origin of them. By doing this, I came up with the Inuit name for kayaks: umiak. After creating the logo and brand-mark, I began mockups for hypothetical products.
